Tuesday, November 4, 2014

Expanding Audiences

This is something you must do unless you want to be stuck in the same position for a huge long time. Many people want to do this but they are not very successful in it. Expanding your audience is very tricky and if you do it wrong, it can screw things up for you.


Everything has it's limit. There are gamers, readers, inventors, film makers, speakers, listeners and many more types of audiences. You have to pick yours and listen to that audience. This listing objective is also very elusive. Follow the links for more.


What most people forget is that there is already a good audience for their current product. There are people who want it super spicy. There are people who are craving for loads of cutscenes and complexity of Metal Gear. There are people who love to connect dots and figure out the movie on their own. There are people who are asking for something like Serial Experiments Lain. So what should you do?


Ever heard of DLCs and spinoffs. Ever heard about re-tellings? That's what you need to expand the audience. If you put your passion to it, you'll definitely create awesomeness. It will have its audience. To expand it, make different variations of it. Think about Pizza Hut. They make really good pizza. But the most important thing is that they make many different variations of pizza. I do blogging, but not in a single way. I have slickr-flikr as well as slickr-note. They are both about evolving you as well as myself. But the two blogs do it in different ways. This is the way of your expanding audience.


But always keep in mind that this isn't about pleasing everyone. It will make your work good for all but great/indispensable for none.

No comments:

Post a Comment